With over 3,000 stores spread all over Brazil, O Boticário managed to accomplish yet another impressive feat. In almost all of the brand's units, it is now possible to operate on the local pick-up model, that is, the customer makes his purchase over the internet and picks up his product directly at the store.
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With this advance, we noticed that in the North region of Brazil, for example, where freight is quite expensive and the delivery time is somewhat lengthy, everything made it easier for residents, who can now use the new function and have their product in about 1 business day after purchasing it on the brand. “That region was a little complicated because the freight was quite expensive with a long term, the good thing is that we can now have free shipping and pick up the product quickly at the store", commented Lívia Masiero, who is director of e-commerce at O Apothecary.
So that all this was possible and reach the mark of 95% of the units with the enabled function of buying on the website and withdrawing at location, it was necessary to invest in an intelligent system that would integrate and read the inventory of stores. Not to mention the training of salespeople at all stores, a project that had been underway since 2017.
Currently, this function of buying on the website and picking up at the store concerns about 1/3 (one third) of all sales of the O Boticário brand through the internet and is available in all regions of the Brazil.
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