Ever thought of all the ways a business can progress? There are many distinct and varied possibilities, especially if we think about the world we live in today, after all After all, what the internet and the entire network of global connections can offer companies is almost immeasurable. After becoming one of the most used dating apps in the world, Tinder ended up innovating and investing in a new venture.
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The popular dating app opened a convenience store in Japan, where it began offering various types of services for the community that lives in one of the busiest neighborhoods in the capital of the country.
Inspired by the Family Mart network, Tinder SwipeMart offers its customers various products: gifts, snacks, clothing and various other products that people would normally find at a convenience store common.
Check out the ad:
But going a step further, an area was made available where customers can take photos for the application. As one more tool to increase your chances of making a “match”. In addition to all marketing involving Tinder, a promotional video was developed for the brand's pop-up. In the images, we accompany a store employee who ends up matching someone during work, after an embarrassing situation happens. Since the match, she's been taken on several dates and meeting a lot of people.
The scenario organized by the company was available between the 16th and 19th of September. It was a huge success, so it is possible that it will return at some point, but with new attractions that are similar to those offered for the app members, such as original drinks and food, plus fries, alcoholic sours, ramen and a prop to share with your match. The store has been dubbed “Tinder's youth convenience” for not requiring an age requirement to enter before 10pm, even though anyone wearing a school uniform is banned from entering.
The joke follows an idea to promote the brand. The initiative, in addition to being fun, certainly ended up causing some meetings between users who went to check out the experience. It would be interesting if it were propagated to other regions. Some even go so far as to say that Tinder should open a chain of “love hotels” to promote itself. Whatever the next idea is, chances are it will work out like the convenience store.
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