Heinz, a food brand founded in 1869 by Henry J. Heinz, us U.S, recognized worldwide for its ketchup, is introducing four new products.
The launch follows a market study by Mintel, which noted that over 50% of Millennials and Gen Z consumers enjoy using a variety of spicy condiments such as chamoy It is gochujang.
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So, based on this information, Heinz decided to delve deeper into the fiery field of hot sauce, with the aim of highlighting specific peppers. Lindsay Davis, Heinz Brand Manager, spoke about the new release.
“Our audience showed us that a sauce's heat source really matters to them, which served as a northern star in the creation of new products with specific bases of selected and tasty peppers”, said she.
Spicy Ketchup Updates
The first three products only modified the level of spicy concentration, increasing the level of heat.
- Less spicy: tomato ketchup mixed with pepper chipotle, it provides a smoked pepper flavor;
- Jalapeno version: turns up the heat and brings a balance of fresh flavor and bracing heat to the classic Heinz condiment;
- More spicy: ketchup with added pepper habanero golden pepper, a small but powerful pepper that brings significant heat to foods;
- Hot 57 sauce: Heinz's first hot sauce, with jalapeños in the mix. The condiment should be served with your favorite protein.
Each variety of ketchup is available in a squeeze bottle and will retail for $3.99. In addition to serving as dips for fries and tenders and condiments for hamburgers and sausages, they can become a spicy base for barbecue sauces and marinades.
The brand is dedicated to the production of tomato sauce, but over time it has expanded to include a wide variety of food products, such as condiments, soups, juices, among others. Heinz has established itself as a synonym for quality and flavor in the food industry.
It is not yet known whether the brand will sell the new versions in Brazil.
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