Generation Z: a ​​new group of people that companies need to adapt to

As time passes, the generation Z gains more space in the labor market. People who occupy operational, analytical and strategic positions are more present. These professionals are concerned with the future of the planet, consumption habits and ways of communicating. Find out more details on how your company can prepare for this generation.

Generation Z has been very present in the job market

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Much is said about this generation and the way companies must behave to adapt to this new format.

But who is Gen Z at work anyway?

They are people born from 1995 to 2010 and are characterized by agility, energy and dynamism. In addition, they are every day looking for more space in the market and using technology to communicate and interact with other groups.

The generation is very vocal about wellness and mental health issues. For them, there is a need for recognition, flexibility and more humane communication.

Some characteristics of generation Z

  • even more digital

These people were born in the generation of apps, video calls and the fusion of science fiction with reality. They are extremely dependent on technology.

In addition, they prioritize humanized and face-to-face communication, as they believe that support from leaders and good working relationships are important pillars.

  • more social

The generation was born social, and for them this is comfortable. The freedom and openness to understand the differences of other people and other generations are very present.

What to expect from Generation Z in the job market?

  • Clarity in the purposes

stop people from generation Z, it is very important to know what the real reason for the existence of that company is, they do not only think about the commercial proposal or career planning.

  • Space for innovation

As people from a very connected and creative generation, they seek to look at problems from a different perspective in order to find disruptive solutions.

  • Investment in feedback

They always expect feedback on the development of their work. Whether to emphasize talent or simply to instruct improvements. Methods such as active listening, non-violent communication and management tools such as Runrun.it are ideal.

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