Seoul, known as the global capital of aesthetics, features a unique culture where surgeons offer discounted procedures not just to recent college graduates higher education, but also for high school graduates, with the aim of preparing them for the competitive job market.
It is common in South Korea for resumes to ask applicants to include a photo, as well as information about their weight and height, a practice that differs from many other countries.
see more
Mother registers daughter named Barbie and son was almost named Ken
20 children's fairy tales - modern and classic!
In Brazil, for example, this information may not be included in a professional CV.
A survey of Gallup Korea, carried out in 2020, revealed that about a third of Korean women, aged between 19 and 39 years, underwent some type of aesthetic surgical procedure.
Surprisingly, 66% of them said they would intervene to increase their chances of success in the marriage market.
In addition, a study conducted by the Dove brand in 2007 brought an even more alarming finding: one in four Korean mothers had advised their daughters, ages 12 to 16, to consider surgical procedures aesthetic.
South Korean women fight aesthetic oppression in the country
In the midst of so much aesthetic procedure, a resistance movement has emerged among some South Korean women.
Since 2018, hundreds of thousands of them have used social media as a platform to post pictures of themselves cutting their long hair or saying they won't wear makeup.
They challenge imposed beauty norms and choose to adopt a more natural and authentic appearance, rejecting traditional style standards and seeking to express their individuality in a way never View.
According to Elise Hu, author of the book “Flawless: Lessons in Looks and Culture from the K-Beauty Capital", the movement denominated as "Eescape the corset” can be described as a general demonstration against the expectations imposed on South Korean women regarding aesthetic work.
The book explores the $10 billion Korean beauty industry and its influence on culture and appearance.
According to the experiences shared by the South Korean girls interviewed by Hu, they described spending an average of $500 to $700 per month on skin care products and treatments. skin.
In addition, some of them mentioned recording the time they devoted daily to getting ready before going out in public.
As mentioned by Hu in an interview with Insider, by abandoning makeup, skin care products and all aesthetic concerns, these women were able to release considerable time and energy, which she says is a crucial facet of her freedom that cannot be underestimated.
Still in the author's book, using consumption data provided by the Ministry of Economy and Finance, there was a reduction in spending beauty-related issues among South Korean women in their 20s, accompanied by a decrease in having surgeries plastic.
Lover of movies and series and everything that involves cinema. An active curious on the networks, always connected to information about the web.