branding consists of the set of activities that are exclusively intended to manage a brand, acting since its conception and continuously throughout its development.
The construction of the branding (derived from brand, which means "brand" in English) is essential for the success of a business, as it allows the brand of the product or service offered by a given company to become known in the market.
The work to achieve brand recognition is very important, especially considering the intense competition that products face in almost all market sectors.
O branding involves investigative functions, strategies, creations, design and, finally, the constant management of the brand, in order to monitor its "expressions" and optimize relations with the respective target audiences, seeking to increase not only the economic value, but mainly O symbolic value of the brand.
As a rule, the branding is intrinsically related to the strategies of marketing, which represent techniques and methods aimed at boosting sales, mainly through the use of communication (company - public).
A company's brand consists of everything that refers to it, ranging from the company name, its logo, its colors, its philosophy and work mission, and so on. So, the branding it also helps to reinforce the reputation of the company that is linked to the brand.
See also:meaning of marketing.