Nova Educa is an educational consultancy that will bring tips so that young people can, from an early age, learn to innovate and become an entrepreneur, discovering countless possibilities for building a future promising.
Everyone is looking to have a great idea for their professional project. Sometimes they happen in the career; in others, they are carried out in the companies we create. There is a frustration in many young people because many can't have that creative explosion. But don't worry, this event is the most common for everyone. Ua brilliant idea doesn't usually come up all at once, but over time, when we mature as a person, we gain more knowledge about the area and better identify opportunities.
Thus, It is important to eliminate charges about finding the best solution. of the world quickly. Following the motivational phrases, make the most of your trip before reaching your destination, as it is on this path that the most incredible things can happen. Seeking to lighten their paths a little,
let's present some important trends for 2021, maybe this doesn't help with your planning. :)Read too: 5 post-crisis trends
4 trends for new entrepreneurs in 2021
1. Healthy eating
Following some market information presented by Consultoria Food Consulting, iFood has increased its base by more than 40 thousand new restaurants since March. And, in the market as a whole, consumer demand grew by around 250% in the period of pandemic.
Looking in a practical and direct way, people are eating more at home. This would be a bit obvious, but over time consumption may change from entertainment, such as a pizza on Friday or a Japanese meal on the weekend, to a concern with daily health.
Those who ate on the street and will remain in their home office for a long time in 2021 need lunch and dinner, there will not be pizza every day. Then, the healthy profile will gain space, especially on weekdays, when people prefer to avoid exaggeration.
Do not stop now... There's more after the advertising ;)
2. Sustainable consumption
Brazil suffered for a few months with at burned, which devastated much of our forest. Between 2000 and 2018, the IBGE estimated the devastated area in the wetland, which was the most preserved biome in the country. In 2020, researchers estimate the loss of at least 23 thousand km² consumed by fire. In addition, it is estimated that there are 14 million metric tons of microplastics at the bottom of the oceans, according to a study by the National Scientific Agency of Australia, known by the acronym CSIRO.
These are just some of the items that are starting to come more and more into our agenda of caring for the world we live in, therefore actions that preach sustainability or products that do not harm the environment are becoming more and more important, and as people spend more time at home, these details of buying behavior may begin to change.
3. Handmade products
The pandemic spurred some changes. Online sales in Brazil grew 47% in the 1st half, the highest increase in 20 years (Ebit/Nielsen Report), bringing 7.3 million new consumers to e-commerce. But just like buying face to face, people like exclusivity, that is, with this increase in demand, there should be an increasing demand for online shopping for personalized products that offer a sense greater personality and relationship with acquisition.
This item is very interesting to evaluate, as large industries have greater difficulty in customizing products, as they are always producing on a large scale, however small merchants are able to approach this customer niche more practically, efficiently and with considerable profits.
See too: 4 post-crisis business possibilities
4. Deliveries and drones
In the previous items, it was clear that the number of deliveries on the market should increase and, for that, it will be requireddevelop new delivery formats. One of the most discussed lately are drones, a technology that has been developing rapidly and is already being approved by Anac to be able to fly "further". This technology still needs to be put to the test in a heavy routine of deliveries in the metropolises. stop thinking about how to solve the market delivery problem It's a mistake, the more the internet grows, the more products need to be brought to your consumer.
Nova Educa is an educational consultancy focused on developing projects in schools involving Apple Technology, with the implementation of iPads and teacher training. In addition, it also carries out the podcast Nova Educa Debate, with interviews about the educational market and BNCC about entrepreneurship and innovation contents. We will have several consultants collaborating with this column, which will be led by the innovation director, Carlos Coelho, Education enthusiast with experiences in multinational, at Singularity University (California), as a teacher and manager school; and we will have Priscila Coelho, operations director, specialist in educational technology training, creativity and innovation.