Nova Educa is an educational consultancy that will bring tips so that young people can, from an early age, learn to innovate and become an entrepreneur, discovering countless possibilities for building a future promising.
Most people who dream of being an entrepreneur, starting their own business, believe that the hardest part is starting a business—a common mistake. Starting, for sure, will be a great emotion, but the most complex is the sales process.
Selling a product requires skills and strategy which, at many times, are not clear or feasible when we start a new business, but, over time, they become more important areas, thus requiring greater knowledge from the entrepreneur, an efficient strategy and knowledge of terms for discussions and negotiations. Here are some of these terms that can help those who want to get started now.
Read too: 5 free apps for entrepreneur productivity
10 important terms about sales in entrepreneurship
1. Benchmarking
It's the process of compare products, services and business management practices. This analysis is carried out in depth with the best market practices and brands that are a reference in a given segment.
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2. B2B
The acronym, which comes from English Business to Business (companies to companies), is a category of companies that have products and services aimed at other companies.
See too: 5 actions to start your business
3. B2C
Also coming from an acronym in English, B2C companies or Business to Customers (companies for customers) have their services aimed directly at the end consumer, without intermediaries.
4. sales CRM
Tool web that helps in managing the sales process as well as in the relationship between company and customer.
5. cross selling
This strategy consists of cross-check information and customer needs to sell them two products that are not similar or not fully related. It's a way to increase the ticket average sale.
6. follow-up
It's the tracking the salesperson does with each deal in the sales funnel, using the cadence flow to take the prospect at the closing of the sale.
7. sales pitch
It is an objective speech used by the commercial team to show how your product can meet customer needs, capture your attention and take you to the next step in the sales process.
8. ROI
Return on Investment or Return on investment. This value calculates the gain or loss a company has had on an investment in some stock.
9. SaaS
Software as a Service or software as a Service. These are cloud-based systems, that is, they can be used from anywhere with internet access, without having to be installed on the computer — a product web for use by one person or team. The structure of these systems, as well as the security of your data, are the responsibility of the company that created the software.
Also access: 5 apps on your mobile that help when it comes to entrepreneurship
10. Average ticket
As the name implies, this is the average amount that customers spend on their products and services. It is calculated by dividing the total sales made by the number of customers who closed the deal.
By New Educa
Nova Educa is an educational consultancy focused on developing projects in schools involving Apple Technology, with the implementation of iPads and teacher training. In addition, it also carries out the podcast Nova Educa Debate, with interviews about the educational market and BNCC about entrepreneurship and innovation contents. We will have several consultants collaborating with this column, which will be led by the innovation director, Carlos Coelho, Education enthusiast with experiences in multinational, at Singularity University (California), as a teacher and manager school; and we will have Priscila Coelho, operations director, specialist in educational technology training, creativity and innovation.
