Nova Educa is an educational consultancy that will bring tips so that young people can, from an early age, learn to innovate and become an entrepreneur, discovering countless possibilities for building a future promising.
The year is ending, the pandemic brought global difficulties for the entire world population, but this is not a motivation to stop looking ahead and see a successful future. But just wanting is not enough, it's neededprepare and acquire knowledge.
In this period when we are replanning our lives and thinking about the future, or better, next year, it is a great opportunity for learn from those who produced books to share good practices how to manage companies, manage teams, know your audience and develop your product.
We've separated some suggestions for cool books. So, go online, take a look at the subjects covered by them, see if it really interests you to optimize your time and get efficient results.
Read too: 5 tips on social media for entrepreneurs
6 tips from books on entrepreneurship
1. Mindset: the new psychology of success
Carol S. Dweck, ph. D., a professor of psychology at Stanford University, is the author of this book, which shows how mental attitude how we approach life is crucial to success. Life events are influenced by how do we handle our goals, and the book shows how the way we think about the world defines our relationship with work and with people, how we develop our projects and raise our children.
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2. The Tipping Point: How Little Things Can Make a Big Difference
What makes a product, a service or even an attitude become fashionable overnight? What happens for unknown books to become best-sellers? In this book, Malcolm Gladwell shows how to understand the social phenomena of mass consumption sales and popularization. It shows what creates "epidemics" and how collective thinking works in the market. The decisive moment in which these novelties spread – or end – is what the author calls “the turning point”.
See too: 5 free apps for entrepreneur productivity
3. lean startup
Are you thinking of a new product and want to make it perfect for launching on the market? “No!” shouts Eric Ries in this book. It shows how agile processes, innovation and methodologies can help your company achieve good results, saving resources and time. These are examples of companies that have consolidated in their markets applying the model startup lean.
Validated learning and continuous experimentation, with effective metrics to measure progress, strategies to find out what customers really want, and agility to change direction when necessary are components of this model.
4. Marketing 3.0: The Forces Defining the New Human-Centered Marketing
Before consumers, we are people. What seems to be obvious requires adapting business models, which are only now preparing for provide experiences and relationships instead of simple sales.
Marketing master Philip Kotler develops a model for this by showing why the future of marketing it's about creating products, services and companies that inspire, include and reflect the values of their consumers.
5. predictable revenue
Implement the sales machine that led to salesforce to generate more than $100 million in annual revenue. This book is a provocation to companies, managers, entrepreneurs and all those who deal with sales, so that step out of the position of passive victims of market demand and become protagonists of the results.
Objectively and with cases real pieces implanted by the authors themselves, Aaron Ross and Marylou Tyler, you will learn, step by step, how put into practice the sales process outbound, which led companies to increase their revenue by more than 300% and earn millions of dollars in future revenue.
Also access: 5 methodologies for startups
06. Creativity S.A.: overcoming the invisible forces that stand in the way of true inspiration
What's the formula behind crowd-loved movies like Toy Story, monsters SA or Looking for Nemo? In Creativity SA, Ed Catmull tells the success trajectory from today's most important and profitable animation studio, Pixar, which he helped found, alongside Steve Jobs and John Lasseter, in 1986.
From team meetings to sessions of brainstorm, Catmull shows how to build a culture of creativity in a definitive book for those looking for inspiration for their own businesses.
By New Educa
Nova Educa is an educational consultancy focused on developing projects in schools involving Apple Technology, with the implementation of iPads and teacher training. In addition, it also carries out the podcast Nova Educa Debate, with interviews about the educational market and BNCC about entrepreneurship and innovation contents. We will have several consultants collaborating with this column, which will be led by the innovation director, Carlos Coelho, Education enthusiast with experiences in multinational, at Singularity University (California), as a teacher and manager school; and we will have Priscila Coelho, operations director, specialist in educational technology training, creativity and innovation.