Nova Educa is an educational consultancy that will bring tips so that young people can, from an early age, learn to innovate and become an entrepreneur, discovering countless possibilities for building a future promising.
how can we work the creative process within companies.? What if at some point we realize that we need to have an outside view of our product's next steps? This idea of sharing the challenges to seek new perspectives is the concept of Open Innovation (Open Innovation, in Portuguese).
But to implement this format, It's important to think first that unity is strength, however, we need to open up what happens in our companies, that is, let's discuss positive and negative points. Second point is that the process must be win-win, so always think about how all participants in this process can benefit.
Henry Chesbrough coined the term and idea in his 2013 book “Open Innovation”, and said there are two possible paths to Open Innovation:
the first is when external innovative capital is integrated into the project under development by the business;
the second, in the opposite situation, that is, when ideas and technologies developed internally are offered to collaborating companies.
See too:5 qualities of a smart city
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4 ways to use Open Innovation and entrepreneurship
This exchange of companies with specialists needs to be structured and some actions contribute to the implementation:
1. Hackathons
They are marathons for innovation that involve the formation of multidisciplinary teams, brainstorming, programming, prototyping and a lot of collaboration. These are events that can last a weekend with a focus on bringing people together to deliver a product or service at the end.
The model brings together developers, entrepreneurs, designers and other enthusiasts to, together, think about innovation and creative solutions, but it needs to be attractive and connected with the right audience to bring good results.
2. Ideas Programs
They are developed internally within a company or broadly, for the entire network of business connections, that is, customers, employees, suppliers and even public entities. To work, they need a well-defined strategy. Direct the theme of ideas, for example, allows participants to make relevant contributions to the business.
In addition, it is essential to analyze the feasibility and production, so that it does not look like just a box of suggestions. Recognition of participants is essential to motivate participation.
See too: 5 key characteristics for young entrepreneurs
3. Crowdsourcing
throw one challenge in the market to harvest insights and innovative ideas that can be used in your solution. In this situation, involving previously established awards is motivational for people to participate.
The focus is not just finding a single solution, but multiple opportunities to improve and innovate your product or serviceTherefore, the more interaction, the greater the chance of achieving an excellent result.
4. commercial relationship and co-creation
In this process, it is important to look for partnerships with other companies and startups who are developing technologies and ideas that complement their business. If the company is large, it is possible to create an acceleration program for startups or even internally absorb the solution. With smaller companies, it is possible to invite experts, partners or even customers to develop a solution together, and from there, share the merits and even the results financial.
By New Educa
Nova Educa is an educational consultancy focused on developing projects in schools involving Apple Technology, with the implementation of iPads and teacher training. In addition, it also carries out the podcast Nova Educa Debate, with interviews about the educational market and BNCC about entrepreneurship and innovation contents. We will have several consultants collaborating with this column, which will be led by the innovation director, Carlos Coelho, Education enthusiast with experiences in multinational, at Singularity University (California), as a teacher and manager school; and we will have Priscila Coelho, operations director, specialist in educational technology training, creativity and innovation.
