Nova Educa is an educational consultancy that will bring tips so that young people can, from an early age, learn to innovate and be an entrepreneur, discovering countless possibilities for building a future promising.
Ideas pop into our minds constantly, and we don't always care about them, but entrepreneurial thinking questions reality and makes things happen, innovating and solving problems for other people, other companies or society as a whole. This is a source of inspiration to do more and better. The bigger the dream, the greater the willingness to face obstacles.
High-impact entrepreneurs transform big dreams into initiatives that revolutionize their markets, grow and make it grow, without taking shortcuts and setting an example for future generations. But where to start? Will without action leads nowhere! Let's have a little debate about this?
1. don't start alone
There are several activities in the entrepreneur's life: selling, developing and delivering the product, taking care of finances, etc. It is very complicated to master all these subjects with excellence and efficiency. Therefore, find partners, partners or a team that you believe in your plan and agree to take the first steps with you is important. Don't try to solve everything yourself. talk, make connections, share and look for people who can complement you.
Read too: 5 qualities of a smart city
2. done is better than perfect
Many entrepreneurs waste time with long planning, over-detailing a product, creating more services or deliveries every day. Our advice is: study quick modeling methodologies and build a prototype or minimal viable products (MVP) that can help you validate the hypotheses of your business ideas. Develop small solutions, test, ask and assess if it's working the way the customer wants it, as your idea will develop much better if it grows as the market points out points of improvement, and not locked inside a desk. I advance that making mistakes is part of the process. Don't regret it, but take advantage of the situation.
Do not stop now... There's more after the advertising ;)
3. Validate your idea
Don't be afraid of “someone will steal your idea”. The more you share, the more feedback, the more insight into weaknesses, and the more improvements you'll find for your product or business model. And if someone copies you, don't worry, you will be 1,000 feedbacks ahead of that person. So, practice a lot how your product should be presented, explain your business for different ages and profiles, because if everyone understands, anyone will succeed, and at that moment you will be more prepared for the market.
4. Have a product? Now you need to sell
It is important to think about your company's disclosure process. Make marketing planning evaluating website, social media, customer connection, etc. But understand one thing: you need to meet people, so attend events, meetings, congresses and fairs. Use LinkedIn to reach decision makers. The main goal now is to sell and start getting invoicing to validate your operating model. In parallel, get involved with the market of startups, as investors, accelerators or incubators, as they can add mentoring, networking and synergy. Take advantage of other companies' stories to avoid failure and grow faster.
See too: 5 information about the Fourth Industrial Revolution
5. Operation and resilience
Your company got the first customers, "the money" is coming in, and now the focus is deliver what you promised. This will show if there are any flaws in your original plan! Therefore, review whether you identified a clear problem, created a differentiated value proposition, devised a scalable business model. Also assess whether the operating model is functional, whether new customers are being retained, whether processes are continually improving, whether the contracted team is developing. This daily operation must be reviewed and undergo continuous improvement. Don't give up on the first difficulties, because you are undertaking in Brazil. Along your way, you will encounter challenges that need to be overcome, so keep studying, connecting and looking for new ideas.
By New Educa
Nova Educa is an educational consultancy focused on developing projects in schools involving Apple Technology, with the implementation of iPads and teacher training. In addition, it also carries out the podcast Nova Educa Debate, with interviews about the educational market and BNCC about entrepreneurship and innovation contents. We will have several consultants collaborating with this column, which will be led by the innovation director, Carlos Coelho, Education enthusiast with experiences in multinational, at Singularity University (California), as a teacher and manager school; and we will have Priscila Coelho, operations director, specialist in educational technology training, creativity and innovation.
