Women in the financial market: what everyone should know

Over several years, women's month has been remembered worldwide. However, it is a date that not only reminds us to present chocolates or flowers, but to celebrate the achievements already made and those yet to be. Based on that, today we will talk about women in the financial market.

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Many women find themselves in a constant struggle when entering this market, which is mostly male. In a testimonial, Annalisa Blando, financial planner and founder and CEO of ParMais, comments on her trajectory in the financial market.

“I started taking care of the finances at home at a very young age. I got married at 17 to an athlete and we knew he would end up retiring very early. So I tried to be a trader, I read everything I could find on the subject, I studied graphic and fundamental analysis. The 2008 crisis showed me that I needed to learn more, so I took a postgraduate course in investments and capital markets,” she said.

However, she revealed that, when she learned about the profession of financial planner, she then decided to work in this field. But, in the course of her walk, Annalisa started to notice some things, among them the lack of confidence for being a woman. “Some clients wouldn't delegate money management to a woman, so I was always accompanied by one of my partners,” she said.

According to the CEO, the moment when she was the target of machismo occurred during the process of founding the startup. She also confessed that sexism is something real in the financial world, and getting public attention, along with their approval, has become her biggest challenge.

“Over the years, I have come to understand better that the situations I was going through were not exclusive to my reality, but rather built from a machismo rooted in our society”. According to the planner, the best way to evolve in this matter is through education and self-knowledge.

Another point addressed is that pregnancy is not a hindrance to professional growth, or that being right about your choices does not mean acting in such a way due to “PMS”.

“Today, I understand that better companies are formed by a greater balance between genders, by more diversity and inclusion and, thus, I am convinced that, yes, the financial market is a place for women and for those who want to be in it”, he concluded Annalisa.

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