Currently, the Whatsapp does not make money in any direct way, being a free program fully funded by the company it is part of, the Goal. However, the popularity of application brings other types of gains to the holding company.
WhatsApp is a messaging application where you can also share files, which has existed since 2009 and was purchased by Meta in 2014, when it was still known only as Facebook Inc. Currently it is the main application in the category, with its leadership quite impressive, in addition to being one of the applications with the highest download rate worldwide.
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When it comes to financials, WhatsApp does not have any form of profit, as it is completely free to use, does not have ads and does not have any subscription template for your version.
Until now, it has been Meta that has paid the bills for the application's operating costs, in addition to the servers, the entire team and the advertising that revolves around it. However, there is a possibility that in the not too distant future this could change, as for some years developers have been thinking about adding advertisements to the application. That hasn't happened yet and the chance of that happening, even if it exists, is very small.
Finally, what could happen with WhatsApp, so that it becomes a form of direct income, is that they add a subscription system to the Business version of the application, aimed at companies. Even though the subscription is not mandatory, it will bring some advantages to those who opt for it. However, anyone interested in continuing with the free version can. What is expected so far is that in this subscription it will be possible to use the application on more devices at the same time, being able to create shorter links that can be customized in the cloud.
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