Nubank is already starting to think about investing in the cryptocurrency market

The cryptocurrency market is increasingly heated and digital banks are starting to move in this direction. This time, the digital bank Nubank shows signs that it intends to enter this market.

The issue with cryptocurrencies is the ease of financial transactions and their performance in the future of technology. Want to know more about it? Follow!

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The cryptocurrency market

The strength and representation of cryptocurrencies in the contemporary world are already considered positive by many experts. The issue is the ease and technological performance that represents the future of financial operations.

Thus, companies like Nubank are already studying the possibility of entering this world of investments. After all, it is a rapidly expanding market with plenty of security for the future.

Banco do Brasil, for example, is already studying the possibility of entering the cryptocurrency market since 2020. Most banks already see this path as a way to stay in the market.

Nubank's place in the cryptocurrency market

The Nubank digital bank has more than 53 million customers, many of whom are already investors in the cryptocurrency market. Thus, the bank's idea is to use its own investment platform to enter the digital currency market.

In the year 2020, Nubank bought Easynvest, and turned it into Nulnvest, a fully investment-oriented platform. It is in it that the bank is thinking of starting to invest in the cryptocurrency market, since with it fintech sees the possibility of attracting more investor users and increasing the number of products financial.

Recently, for example, investor Warren Buffett bought US$ 1 billion in Nubank shares, showing how much this partnership highlights the bank's advance into the digital currency market. Thus, if it really invests in cryptocurrencies, it will be one of the first banks to enter this branch here in Brazil.