Bank inaugurates the “Caixa pra Elas” program, with exclusive conditions for women

Last Tuesday (9), Caixa Econômica Federal launched the Box for them. The president of the public bank, Daniella Marques, participated in the program A Voz do Brasil, detailing the functioning of the spaces. As a result, 8,000 “ambassadors” were trained to serve women in 250 institutions.

Read more: Privatization of Caixa is not among the objectives of the new president, Daniella Marques

So, there will be 1,000 seats by the end of the month and 4,000 agencies in action by the end of the year. In addition, you can find a list of locations on the Caixa website and on the Caixa Tem app.

About the initiative: Caixa Pra Elas

This program was created to encourage, welcome and give chances to all Brazilian women. Through services aimed specifically at the female public, it offers guidance on violence prevention, promotion of financial education, entrepreneurship and products and services destined for them.

Caixa said that tackling domestic violence is everyone's responsibility and supports the cause. For this reason, it has information services on the Assistance Network for Women in Situations of Violence and Emergency Protective Measures.

The three pillars of the initiative

According to Daniella, the initiative is based on three pillars, with the aim of using all the strength of the network to disseminate and raise awareness among women on various subjects, such as the following:

• Prevention of violence against women;
• Promote entrepreneurship led by women, offering exclusive credits and guidance;
• Specific products, just for women, such as insurance and pensions.

Anticipation of Brazil Aid payments

Thus, Daniella brought forward the payment schedule for the new Auxílio Brasil, in the amount of R$ 600.00, during the launch of the Caixa pra Elas program. It is worth noting that the payment of this amount continues until the end of the year, in December.

This is due to the fact that women make up two thirds of the 20 million families that benefit from Auxílio Brasil. Therefore, there are more than 15 million women contemplated with this assistance.

According to the president, Caixa will also launch a campaign to encourage aid beneficiaries who currently work informally to start their own businesses. This will be done through funding and training made available in partnership with Sebrae.