Until the last March 31st, an advertising campaign that was quite different from Coke in partnership with OpenAI, creator of ChatGPT, and Bain & Company.
The featured product was Create Real Magic, a mechanism based on an Artificial Intelligence specially created for fans of the soft drink brand who wanted to create images “out of thin air” using visual elements from company.
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The exclusive Artificial Intelligence mixes concepts used in GPT4, the engine that bases the ChatGPT, and DALL-E, an AI that allows the creation of images through text commands.
During the free period of use of the AI tool, thousands of people from the United States, Australia and some countries in Europe were able to create images using iconic symbols related to Coca-Cola, such as classic bottles, Santa Claus and the Bear Polar.
exposed arts
Many arts created through the Create Real Magic platform were displayed on the digital panels that The Coca-Cola Company owns in Times Square, one of the busiest places in New York, and in Piccadilly Circus, in London.
This initiative was part of a contest linked to this brand campaign, which selected the best arts created by Coca-Cola fans around the world.
The company's CEO, James Quincey, said he was thrilled with the success of the finished campaign, which he said will spur similar initiatives in the future.
“We are excited to unleash the next generation of creativity offered by this rapidly emerging technology. We see opportunities to enhance our Marketing through cutting-edge AI, as well as exploring ways to improve our commercial operations and capabilities,” he said.
Graduated in History and Human Resources Technology. Passionate about writing, today he lives the dream of acting professionally as a Content Writer for the Web, writing articles in different niches and different formats.
