Who hasn't heard that “popular cars” no longer exist? This expectation is directly linked to the high values of vehicles today. It doesn't mean that affordable cars aren't manufactured, but that the most financially economical cars have been affected by the world economy.
In addition to values, the branch has focused on the construction of technological, hybrid or electric cars, and consumers, in most cases, cannot keep up with such a change.
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As a result, the Ministry of Development, Industry, Commerce and Services (MDIC), led by Vice President Geraldo Alckmin, has created strategies.
Along with automakers, dealerships and other companies, the plan is to bring back this Brazilian perspective on popular cars.
The return of the sale of cheaper cars will be viable to revive the car market that is stagnant. Rates are high, but the purchasing power of Brazilians has not followed the market change.
Technological cars gained prominence and their consumers are niche, in addition, most Brazilians choose the most affordable option that the popular car has to offer.
The discussion arose at a time when automakers need to give collective vacations to employees, as there is nothing to produce. What would be the strategy of the Federal Government?
Expected change and return of popular cars
The president of the National Federation of Automotive Vehicle Distribution (Fenabrave), José Andreta Júnior, commented on the sector's concern with stagnation in recent years. If the cars are not sold, there is no profitability and, therefore, layoffs will have to be part of the automakers' routine.
For Andreta Júnior, this return to sales needs to come from smaller consumers to larger consumers, making it reach the public that currently cannot buy a new car.
Fenabrave, as informed by the president of the institution, has a composition of data that could help the Federal Government in this new resumption of sales.
Interested in the subject, the manufacturer Stellantis, which leads Fiat, Jeep, Citröen, Peugeot and Jeep, demonstrated its willingness to resume the manufacture of popular cars, as directed by President Antonio Philosophy. For him, it would be necessary to return to the concept of “popular car” to start the strategy.
Antonio Filosa believes that cheaper vehicles need to have reduced taxes, more affordable credit and define the ideal costs for the vehicle. For the time being, this has been the expectation to revive the sector.
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