A Netflix this week released a statement saying that there is no guarantee that a free plan with ads will be launched.
However, the modality is being tested, and the news that had been released stated that the vice president of Netflix content in Latin America, Francisco Ramos, gave indications that the streaming service is considering this possibility. Check below if Netflix may launch free subscription or not!
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Netflix: plans and prices
To sign one of plans from Netflix, you have to choose between basic, standard and premium packages. After that, you must enter a valid email address and choose a password to use the platform. Finally, it is necessary to register a credit or debit card for the monthly payment of the chosen plan. Check the respective values below:
- Basic Plan: from BRL 21.90 it increased to BRL 25.90;
- Standard Plan: from BRL 32.90 it increased to BRL 39.90;
- Premium Plan: from BRL 45.90 increased to BRL 55.90.
Plan reformulation strategy
Despite the lack of official confirmation, the possibility of Netflix launching a most affordable plan linked to advertising it is very real, and is expected to happen before the end of this year. The entry of advertising is a major paradigm shift for the company, which had established that it would never do this.
However, market results convinced the company that it would be necessary to change its commercial approach and strategy. The new plans are, in this sense, a response to a loss of 200,000 workers in the first quarter of 2022 (compared to the fourth quarter of last year), the biggest loss of workers in ten years.
Significant increase in the use of concurrent streams
Furthermore, the prospects are even worse as the company expects to lose another 2 million subscriptions in the coming months. According to analysts, the high cost of current subscriptions and the rapid increase of competitors (HBO Max, Amazon Prime Video, Hulu, Disney+, Paramount+, Star+ and a few others) are among the reasons for the drop in subscriptions.
