For 2023, the apple has been attentive to the results obtained on the iPhone 14. Sales results were not as positive as expected and the alert for the next launch remains. It was the first time that the mini cell phone strategy gave way to the Plus, which caused disapproval from the public who did not like the idea. Learn more about this as you read on.
Breaking expectations in the year 2022
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The line launched in 2022 did not please the public, just as it did not please Apple. It's been almost a struggle to sell the iPhone 14 Plus as customers haven't seen any major changes since the iPhone 13.
The idea caused Apple to face difficulties when selling the iPhone 14 Plus. According to reports, this is the time for the company to “re-evaluate how it treats iPhones professional and non-professional for iPhone 15”, as indicated by MacRumors.
Apple may launch the iPhone 15 more into account
The first indication is that, possibly, the company will highlight the difference between iPhone Pro and non-Pro. In this way, customers who prefer a larger cell phone can opt for the iPhone 15 Plus. The proposal was also indicated by Ming-Chi Kuo, an analyst at Apple, who suggested that the change could be made.
The report also presents the iPhone 15 Plus at a more affordable price than the latest releases. There were no major changes for the cheaper handsets and it concentrated all the updating on the Pro models. The biggest criticism of the iPhone 14 was that it was identical to the iPhone 13 in design.
Expectations for 2023
The 2023 releases of the iPhone 15 could introduce four new models for the company: iPhone Pro Plus, iPhone 15 Pro, iPhone 15 Plus and the iPhone 15. All devices are expected to have access to the brand's A17 Bionic chip and offer the best battery and camera performance.
It is also expected that the biggest changes since the iPhone 13 can happen in all iPhone 15 series. The Dynamic Island design, available only for the iPhone Pro, has a good chance of being quoted for all 2023 releases.
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