Learn how design agency Chermayeff & Geismar & Haviv managed to fix the Warner Bros logo, bringing back its classic essence and bringing the design to life. The rework involved restoring the shield, reintroducing the border, and creating a new font. Discover the details of this impressive redesign.
You already got a preview of the new Warner Bros logo in the studio's 100th anniversary graphics last year, but now the design is officially rolling out as the flagship logo for all Warner Bros. consumer. And it's a very welcome return.
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Shield restoration and design revitalization
The rebranding by Chermayeff & Geismar & Haviv looks more like an art restoration than a simple recreation of the logo, fattening the shield again, bringing back its edge and generally bringing the design to life again (see our selection of the best logos to to inspire).
Return to the origins of the Warner Bros logo
When the Warner Bros logo was last updated in 2019, it was thinner and flatter. The shield lost its edge and became elongated. In fact, this was not a radical innovation, but rather a return to an earlier logo, bringing back the taller letters of a 1930s design. But for many who grew up with the Warner Bros logo, it just didn't seem right. He looked thin, lifeless and dull.
Design agency Chermayeff & Geismar & Haviv fixes things.
Just three years later, branding and graphic design agency Chermayeff & Geismar & Haviv has put things right. The logo is still flat, simple and modern, but it's much closer to the Warner Bros logo that most people are familiar with. The video below shows part of the process.
The description of the new logo by the design agency
Haviv describes the new logo as a "distillation of the classic 1948 Warner Bros emblem", refined through "reductive geometry, streamlined curves and vibrant colors".
“Reimagining the shield from its original three-dimensional representation involved redesigning it from scratch and matching the weight of the letters W and B with the trace of the shape of the shield that surrounds them”, said the agency about how it sought to improve the harmony and consistency of the thickness of the lines of the logo.
The new font and the two versions of the shield
The banner that used to decorate the company crest is still missing, but the logo redesign benefits from the creation of a new font, Warner Bros. Bold Condensed. Strong sans serif is used in all caps in the logo, echoing the letterforms in the brand itself.
A redesign that brings Warner Bros back to its essence
There are two versions of the new shield: solid for corporate communications and contoured for movies, TV shows and games. Both are designed to adapt to background colors and textures.
I believe this redesign will make Warner Bros feel like Warner Bros again for many of us – we saw in the recent Nickelodeon revamp how people love the nostalgia of revisiting classic logo designs, and this has that quality timeless.