That the consumption of content from Instagram and TikTok among young people is very large and frequent, we all know, but this survey by Google revealed much more. According to the new study, the use of these networks to search for information on important issues such as politics and health is increasingly common. This data was released by the vice president of Google, Prabhakar Raghavan, and indicates that young people use social networks more when looking for any information than Google itself.
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Young people keep learning
Knowledge methods are no longer like the traditional ones that past generations experienced. But that's not to say that young people aren't continuing to learn, and this new study from Google reveals just that. After all, a good part of the time that young people spend on social networks like TikTok and Instagram is for research and searches for important topics.
In addition, these networks already function as a kind of reference for solving basic problems. For example, 40% of young users already use TikTok or Instagram to look for restaurants to dine instead of searching on Google or Google Maps.
New way of absorbing knowledge
This information allows us to understand that the new generation has a very different way of paying attention and absorbing knowledge. Much of this new way of learning is revealed, above all, through visuality and also information synthesis. Therefore, a video on TikTok that can summarize a news story in just 30 seconds becomes much more attractive than a newspaper article.
We can understand that much of this behavior comes from the fact that adolescents and young people are interested in practicality and accessibility. In this way, more elaborate research becomes dispensable. On the other hand, this method can have worrying consequences, since these networks provide greater dissemination of fake news and misinformation in general. Not to mention that it reveals a high propensity for distraction and difficulty in maintaining focus when reading more specific content.
