O Google, a technology and innovation giant, is working on an Artificial Intelligence (AI) tool called “Genesis”. The purpose of this tool is to assist journalists in generating news.
According to information from The New York Times, Genesis is able to absorb “details of current events” and create news texts based on this information.
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The tool was initially launched for renowned media outlets, such as The New York Times, Wall Street Journal and Washington Post, with the proposal of being a “personal assistant for journalists”. This allows them to focus on more complex tasks.
assisting in writing
Genesis emerges as one of the most recent applications of AI technology developed by Google, which already has generative resources in products such as chatbotBard AI and the “Help Me Write” feature in Gmail and Google Docs.
While it is still unclear in which department at Google the Genesis was developed, it is clear that the company is investing in generative Artificial Intelligence technology for various purposes.
In addition, there is an initiative to partner with news organizations such as the Associated Press to explore potential use cases for this technology in the field of media and news production.
(Image: Bloomberg/reproduction)
With support from news outlets, Google can train its Broad Language Model (LLM) to adapt to each news organization's specific style. This makes it possible to provide personalized and appropriate content for each platform.
Such training could be carried out by licensing content from news publications, which could find support from the organizations themselves.
In a statement, Google made it clear that the purpose of these AI tools is to assist journalists in their work, offering options for different headlines or writing styles, with the aim of increasing the productivity. The idea is to provide assistive tools, without replacing the work of press professionals.
It is important to highlight that the implementation of generative Artificial Intelligence technologies in the journalistic field is still in its early stages of exploration.
The partnership between companies technology and media outlets seeks to find ways to use this emerging technology ethically and responsible, ensuring that journalistic work continues to be carried out accurately, impartially and credibility.
In a constantly evolving scenario, Artificial Intelligence has the potential to revolutionize the way we produce and consume news.
The Genesis development is just one example of how technology can be applied in the media industry, and the future holds even more advances in this area.
For journalists, collaboration between technology companies and news organizations can open up new possibilities and further improve the quality of journalism produced around the world.
