HBO Max is a video-on-demand streaming service owned by WarnerMedia, a subsidiary of AT&T. Streaming launched in the US in May 2020 and offers a wide range of content including TV shows, movies, documentaries, kids content and original programming exclusive.
The big news that promises to upset many people is that the monthly subscription price will increase in Brazil to BRL 34.90 on the multi-screen plan, which previously cost R$27.90. O The new amount will come into effect from March 30th and was announced by the company via email. However, if you were a cCustomers who subscribed to the service in June or July 2021, with a promotional discount of 50%, must pay a new amount of BRL 17.45.
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According to the company, the increase will allow it to invest even more in a variety of high-quality content and new productions. HBO Max features content from several WarnerMedia streaming services, including HBO, the anime Crunchyroll, classic movie streaming service TCM, and TV shows from Turner Broadcasting, among others. In addition, it also offers content from other networks and studios such as the BBC and Cartoon Network.
New prices also in the US
The platform's first increase came shortly after HBO Max also raised its prices in the United States in January, from $14.99 to $15.99. Here in Brazil, the readjustment reaches 25%. At the time, HBO told Tecnoblog that it had no plans to raise subscription prices in Brazil. Check out the streaming placement:
Starting March 30, the monthly subscription fee for HBO Max will increase in Brazil for both new and existing subscribers. This adjustment will allow us to invest even more in a variety of high quality content and new productions for our audience. For those who subscribed with a 50% discount, as long as the subscription is maintained, the conditions remain the same, and the discount will be applied to the current value. This is the first time that HBO Max has increased its price for the monthly plan in Brazil since its launch in June 2021.”
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