The next steps for McDonald's is to guarantee great news to its customers. In order to move the sales sector, one of the largest restaurants in fast foods of the world is projecting big changes in burgers. According to information, soon, the changes will be throughout the network.
Through a statement issued recently, chef Chad Schafer, senior director of culinary innovation at McDonald's in the United States, reported that there were discoveries small changes to make the sandwiches even tastier: the buns will be softer, the cheese will be much more attractive, and the intention is to add onions to the hamburgers.
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“We found that small changes, like tweaking our process to get hotter, more melted cheese and tweaking our grill settings for better searing added up to a big difference in making our burgers tastier than ever.” Schafer said.
McDonald's will apply changes to hamburgers
In particular, the McDouble burgers, cheeseburger, double cheeseburger, hamburger and Big Mac will receive transformations indicated by the chef. For now, the company's international stores are already implementing the changes.
In the US, the novelty can be seen in Los Angeles, Phoenix, Las Vegas, Phoenix and Seattle. By 2024, the novelty must be present in all MC sandwiches around the world!
Change ensures improvement in sales
In 2018, they announced that they were moving beef around the block. This novelty revealed a significant sales return for sandwich sales, the same as happened in 2021 when launching the crispy chicken sandwich and different from previous releases.
For McDonald's, improving products that are already on the menu rather than producing new offerings is a simpler way to return sales by improving what's best on the menu itself.
This is also a strategy considered by Burguer King, as they started to focus on the Whopper last year, making it even more evident in advertising. It was in this way that sales increased in the United States, when they began to improve what they already had on the menu.
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