In the last year, the accumulated consumer price index (IPCA) ended up being 11.89%, at the same time that there was an increase of 8.41% in the price of beer.
For the brewing sector, the readjustments usually happen between the months of September and October, but businessmen estimate that suppliers should anticipate the increases for the month of August.
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It's just another heartache faced by establishments, which also deal with rising food costs, without being able to grant the total transfer to the consumer, while they try to recover some losses arising from the pandemic.
This forecast of the high of beer is a consequence of the high price of the drink in supermarkets, which was already 9.38% per year. According to Paulo Solmucci, president of the Brazilian Association of Bars and Restaurants (Abrasel), beer has represented around 20% to 60% of the billing of these establishments, depending on the profile of each one. Therefore, the readjustment of beverages should have an impact on consumer bills.
The breweries, however, “discuss” the possibility of readjustment in the month of August. In this sense, the Heineken group, when contacted and asked about the matter, stated that, due to global guidelines, it will not comment on its pricing strategy.
Ambev, owner of brands such as Brahma, Antarctica, Skol and Bohemia, in turn, responded that their focus at the moment is on being able to meet the different realities of consumers, offering a very varied portfolio and betting on packaging returnable.
Finally, the national beer industry union (SINDICERV) published a report stating that it would not manifest itself on these trade relations between beer manufacturers and their customers, be they distributors, retailers, bars and restaurants and small businesses, especially when it comes to prices.
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