Did you notice that the stores Metro start to disappear all of a sudden? That justifies last year's snack chain report. In 2022, approximately 2.7% of stores in the United States were affected, joining the more than 6,000 franchises that have closed their doors since 2016.
The year 2022 in the United States totaled 571 Subway stores closed and the critics were not so sympathetic when trying to point out the mistake that the brand has shown with each new closed franchise. The stores have expanded enough to not withstand the passage of time, with old decorations, outdated operations and menus, as evidenced by the report analyzed by Reuters.
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In the United States, Subway had 20,576 stores by the end of 2022 and, compared to 2016, around 6,146 physical stores were closed. Worldwide, the company has registered 37,000 franchises and the company's largest trade is focused exclusively on the US.
In 2021, they proposed to update the company's menu and make use of the advertising campaign with the country's main celebrities, but the expert John Gordon told Reuters that this would be a plan that could last for many years to bring Subway to prominence. media.
However, this prospect was even better in 2022 compared to the year 2020 and 2021, when the brand lost 1,609 franchises in 2020 and 1,000 in 2021.
The store closures, according to the company itself, mean that they are making enough progress to regain the name's position in the trade and protect the company's name in the financial market.
In 2020 and 2021, the focus was on ensuring better customer traffic and offering products that can bring quality to the public. For this year, Subway reported that the focus is on opening stores in North America. The project highlights the possibility of reaching around 35% new franchises, a number higher than what happened in 2022.
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