the famous sweets Skittles, very popular among children, teenagers and young people, may be “fooling” consumers.
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That's because, according to a study published by the network of North American radio stations NPR, sweets colors actually have the same taste, contradicting the understanding that each color represented the taste of a fruit different.
According to neuropsychologist Don Katz, from Brandeis University, the secret of sweets lies in the smell and colors used, which are responsible for giving the false sensation of different tastes.
“The makers of Skittles candy, being a lot smarter than most of us, have recognized that it is more cheaper to make things smell and look different than to make them actually taste different. So Skittles have different fragrances and different colors, but they all taste the same.”
But how does this “illusion” come about?
As Don Katz explains, the combination of color and aroma is very powerful. When a person picks up a purple Skittle, for example, which is supposed to taste like grapes, he believes the candy is actually made from grape before you even put it in your mouth, just smelling it and seeing the purple color of the bullet at the same time time.
This is because the human brain has evolved over time to identify smells and colors of foods, discerning whether they are suitable for consumption or not.
Still according to Don Katz, candy companies that use this trick are aiming at reducing costs. “Many candy companies have found this to be a good way to save money,” he revealed.
Despite everything, it cannot be said with certainty that all companies that produce sweets and sweets simulate the taste of their products. It is believed that many of them use flavorings, even if they are artificial.
Graduated in History and Human Resources Technology. Passionate about writing, today he lives the dream of acting professionally as a Content Writer for the Web, writing articles in different niches and different formats.
