In 2023, the video platform YouTube will bet on Shorts, that is, on shorter and vertical videos, inspired by TikTok. In this way, the YouTube will monetize Shorts and generate more revenue through this tool. In addition, there will be some changes to the subscription terms. Therefore, today we highlight the main details about these news from Youtube.
YouTube will monetize Shorts starting in February
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In 2023, YouTube starts bringing the news that content creators will be able to start generating revenue through Shorts. This is because there will be monetization of the tool, which displays shorter videos than the traditional ones on the platform.
Shorts has sometimes been used to generate funds through the Super Chats tool and shopping integration. Thus, starting in February, some content creators will start making ads available in their creations for monetization purposes.
This new decision by YouTube is part of an update to its partnership program (YPP), and will also bring changes to the terms of the affiliate agreement. In this way, those who have a thousand subscribers on the channel and 4 thousand hours of valid viewing or 10 million views in 90 days will be able to monetize their videos.
YouTube has a huge network of subscribers and can indeed become one of the most successful platforms through the use of video ads in Shorts. It is worth mentioning that, in this case, the ads will not be displayed during the videos, but between them.
Is required?
No. The platform points out that content creators using Shorts will not need to immediately purchase monetization, as this is a choice. The company is introducing a modular system, and creators will have until July 10th to accept the new terms.
YouTube also points out that content creators will receive a portion of the revenue, and will be able to use other means to monetize it in addition to ads.
