YouTube came to be considered as a platform that makes up the Brazilian economy and is part of the Marketplace work, so it is no longer seen as just a hobby or an activity that could be part of the country's financial system in the future. The data were released by Oxford Economics on Wednesday, 31.
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The platform generated 160,000 new jobs last year alone, according to the Economic Impact of YouTube 2021, a report by Google. Research shows that many content creators and members of channel production teams work the same weekly hours as a full-time job.
Channel and audience growth
YouTube disclosed that, by December 2021, there was a significant increase in the number of subscribers to channels. The information showed that 2 thousand channels had more than one million subscribers and that 20 thousand channels already had more than 200 thousand subscribers. This equates to an increase of more than 20% from December 2020.
A survey was also carried out to obtain information about insights how the platform is collaborating with Brazilian culture and society. More than 7,000 people were interviewed in this investigation, among them content producers and consumers of content made available by YouTube.
The result showed that the platform had an impact of BRL 6 million on the Brazilian GDP in 2021. This value integrates both the income obtained by the channels and the effects on the business related to the channels and extra income, that is, external to the creators' channel. In general, brands that hire youtubers outside of Google.
Small and medium-sized companies also highlighted that YouTube helped a lot in publicizing their companies' businesses during the pandemic, as it was through it that they achieved growth both in sales and in the scope of publicizing their productions.
Oxford Economics reported that when owners of small, medium and large companies share a content that informs, is creative and entertains the audience, they can make the audience become a customer in the future.
The platform also helps people learn new skills, start businesses, create jobs and enrich their lives in different ways every day. In other words, users have a range of subjects and information that are gathered in the same place. They can search for specific content, watch tutorials of all genres and hear opinions directly from the people who are promoting their businesses.
In addition to being good for business, YouTube also helps users find hobbies, research education and improve their skills through tips from those who are already in the same medium.
Lover of movies and series and everything that involves cinema. An active curious on the networks, always connected to information about the web.
