Ever since Elon Musk bought the twitter, at the end of October last year, for US$ 44 billion, the businessman has been adopting various measures. As soon as he arrived, the billionaire said that the company was losing more than US$ 4 million daily, so he fired half of the company's employees, which were 7,500 at the time.
Twitter has a majority of its revenue linked to advertising, but, with Musk in power, his controversial opinions and decisions about content moderation may have turned off many advertisers who were already using the platform, as well as those who might start using the services.
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Already in the month of December last year, not even two months after having acquired the social network, the owner of Tesla said in a virtual forum that had begun to “cut costs like crazy” from the platform's expenses, thus seeking to avoid the default.
Now, a new measure has been adopted by the billionaire. This is an auction held on Wednesday, the 18th, seeking to further increase the savings measures incorporated by Elon Musk. At the event, coffee machines, desks and various objects of
decoration were auctioned, including a two-meter vase in the shape of an “@”.A statue of the blue bird, which is the platform's icon, was sold for US$ 100,000. A huge light installation representing the same bird sold for $40,000, according to informed by Heritage Global Partners, the company organizing the auction, which took place in digital. In total, 631 lots were sold at the event.
Elon Musk believes that, according to his projections, the social network should reach sales of $ 3 billion in 2023. Among the measures that will be most relevant to whether or not this forecast materializes are the savings carried out, accompanied by the launch of a new type of subscription to the social network, which will cost US$ 8 monthly.
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