A few days ago, China joined countries in banning flavored vapes to combat nicotine use by minors. As of October 1st, e-cigarette companies are only allowed to sell e-cigarette flavored vapes. tobacco in the country, an effort by the Chinese government to “standardize” the production, sales and consumption of the new tobacco product. tobacco.
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Prohibition quickly wreaks instant havoc
Vape makers in China had a short-lived boom before regulators began dominating the lucrative sector three years ago. The first measure was a ban on the online sale of vapes. And then, in May of this year, a set of regulations came into effect, effectively making e-cigarettes the purview of Chinese tobacco authorities.
Vape company stocks began to plummet. Relx, in 2020, commanded 70% of the Chinese vape market, losing another 95% of its stock value, since its NYSE debut, in January 2021. Other e-cigarette companies saw considerable declines.
This new measure acted as a death knell for the vape industry. Importantly, tobacco-flavored products accounted for a negligible amount of sales, according to surveys.
China cares about young people's health
China's ban on vape flavors stems from a concern shared by other jurisdictions: risking the health of young people. In the year 2019, the country's tobacco authority
“The current e-cigarette market in China is in chaos. The quality of products varies substantially, and a large number of them have safety issues related to unsafe additives, leaky e-juice, and poor battery quality. In particular, some companies are casually adding additives to change the taste and color of cigarettes. electronics to make them more attractive, but this is causing serious damage to the mental and physical health of minor users. deity".
American and European governments, many of them, created measures to try to contain the proliferation and use of these electronic cigarettes by their respective populations, reducing the market in which vapes.
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