Milk producer brand creates campaign to discuss environmental issues

In order to make the population aware of the impacts on environment that certain products cause, a plant milk brand called naked created a campaign in which it proposes a greater transparency of the entire production chain by providing consumers with information on the products offered, especially environmental information.

The campaign was produced in video format, with a script by Tatiana Rossi, based on the creation of the brand's internal agency.

In 2020, Giovanna Meneghel and Alexander Appel created Nude, which became the first brand to sell carbon neutral milk in the country. And the idea for creating the company came about after an analysis by the Climate Observatory, which measured the impacts of the food industry on nature. According to them, the sector is responsible for 27.5% of greenhouse gases in Brazil.

Believing that every change needs to start from an example, Nude started stamping its packaging with information on environmental issues, such as

carbon footprint and pollution caused by the company. “We believe that innovation in food, in the present and in the future, is linked to the impact we cause on the environment and, therefore, there is an urgent need for solutions to reduce the damage caused. We stamped these numbers on the labels to call on the industry to be concerned with its socio-environmental responsibility and transparency with the consumer”, says Meneghel.

The intention is for the consumer to use the carbon issue as a decision criterion for purchasing the product, and in addition to understanding the impact it can have on your body, also understand – and be concerned about – the impact the product will have on your health. nature.

The campaign is showing in Cinesala theaters in São Paulo, as a trailer before the films.

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