Coffee is the favorite drink of Brazilians and our country is also one of the largest importers of the grain in the world. But, do Brazilians know how to choose a quality coffee?
In addition to choosing according to personal taste and brand preferences, consumers need to know how to choose through the official certification of roasted coffees.
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In Brazil, the category evaluation processes and coffee quality are made by ABIC (Brazilian Association of the Coffee Industry), it is the representative of the coffee roasting and grinding industries throughout the national territory. The institution analyzes more than five thousand coffees a year to monitor the Brazilian production of the product.
How is coffee evaluated?
In an interview with the news portal Exam, Aline Marotti, Quality Coordinator at ABIC, explained how coffee analyzes are carried out.
ABIC's Quality Department selects the coffees that are on the market shelves and then sends them for a microscopic analysis. In order not to influence the evaluation, the coffee packages are de-marked and sent to specialized laboratories.
The following processes are analyzed to determine coffee quality:
- microscopic analysis
- Sensory analysis
- factory audit
- Audit on the gondola
The importance of evaluating the quality of Brazilian coffee
The above processes help define the purity and quality of roasted coffees. One of the most important analyzes is the sensorial one. She is able to evaluate the entire coffee harvesting and post-harvesting process until it reaches the market.
According to ABIC, coffees with mischaracterized packaging are taken for evaluation by specialists who must choose grades from 0 to 10. Coffees are only approved in the sensory analysis if they receive a minimum score of 4.5.
After all the analyses, the approved coffees receive an ABIC Certification Seal that guarantees the quality and safety of the products. For example, a coffee in the Traditional category may have the seal on its packaging with the words “Traditional Certificate – Purity and Quality ABIC”.
Understand what the coffee category is
The coffee category would be, for example, Traditional, Extra Strength or Gourmet. Each category has specific characteristics that determine bitterness, aroma and astringency.
Brazil has a consumer profile that prefers a coffee with a stronger and fuller flavor, which is why Traditional and Extra Strong coffees are the most sold in the country.
