According to information revealed by the Bloomberg, Amazon is planning to implement a product-style search functionality ChatGPT in your online store.
With this development, the company aims to compete with the efforts of Microsoft and Google, who are also incorporating generative artificial intelligence into their search engines.
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Details about the Amazon project were leaked via recent job advertisements, indicating the e-commerce giant's ambitions in this area. Check out the new proposal!
Amazon seeks new technology for the platform
Amazon is looking to hire a Senior Software Development Engineer as described in one of its job advertisements, and it is precisely this advertisement that indicates a new perspective on the company.
When offering the vacancy, the company mentioned that it is looking for a new search engine with an interactive conversational experience.
The announcement was enough for the portals to draw their own conclusions, as the vacancy was really very specific for the possible preparation of Amazon.
Apparently, the company aims to help users find answers to questions, compare products and receive personalized suggestions, as has been happening in the search engine Google.
This initiative indicates Amazon's effort to improve customer interaction with its search platform, through the application of conversational technologies and artificial intelligence.
The company sees this initiative as a unique transformation in the search generation, highlighting its determination to offer an innovative and differentiated experience to users.
According to Bloomberg, Amazon spokeswoman Keri Bertolino declined to comment on the specific job postings.
However, she stated that the company is making significant investments in generative artificial intelligence across all of its operations. Let's wait to see the platform improvement movements!
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