More than 45 million people in Brazil have problems with malocclusion in teeth and 2 million treatments are initiated per year. In that sense, a startup has tripled its turnover year after year. And so, in view of the success, he hired the famous comedian and TV presenter Tata Werneck to star in its new campaign.
45 million people go through this problem of malocclusion in their teeth and 2 million undergo treatment to solve the issue. From that number, only 4% of the treatments are carried out with the invisible device. Thus being more hygienic, predictable and discreet.
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According to Michael Ruah, the reason for not having more treatments in Brazil is the lack of knowledge of the product, in addition to prohibitive prices for the majority of the population that are usually practiced in the market.
''We want to expand the reach of the brand, showing that the invisible aligner offers an uncomplicated and cost-effective treatment on the market'' he says.
Tata Werneck he comments that when she was younger she was ashamed and insecure about showing her teeth. ''When I was little, I was ashamed to smile, but today I understand that my smile is mine alone and I also want to help people know that each smile is unique'', she says.
The advancement in the business keeps the am smile with a fast pace of growth. ''We are growing three times more year after year and optimistic about the future. We believe that the partnership with Tatá will further boost the reach of our brand.'' Declares the company's CEO.
Lover of movies and series and everything that involves cinema. An active curious on the networks, always connected to information about the web.
