Generation Z has more affinity with the startup market than past generations

To the startups are increasingly conquering space in Brazil, and, in recent years, have attracted the attention of those who are starting their journey in the job market.

It seems that generation Z young people have found affinity with this type of business, most of them as a job opportunity and some even as a form of investment.

This affinity is somewhat understood, as the business model has a lot to do with the new generation, which is very attuned to the development of technologies, creativity, innovation and optimism. The absence of hierarchy also seems to please this group.

Many startups have young leaders, which makes the generation identify even more with companies, as their leaders are closer to their ideas. Generally, these young people are more used to fast paces and immediacy, which perhaps previous generations are not very used to.

Some research has shown that the profile of

generation z youth, combine a lot with entrepreneurship, and that, due to their intimacy with the technological environment, many of them dream of opening their own startup.

According to the article Generation Z Identity in Startup Management, many elements were found among young entrepreneurs. Among them: impulsiveness, courage, immediacy, optimism, taste for challenges, multitasking ability and many others.

But all this affinity is no guarantee of success. For example, according to data from investor Ali Tamaseb's book, the average age of startup founders who have reached billions of dollars with their businesses is 34 years old.

But nothing prevents young people from investing in their dreams. Today there are several incentives for those who want to walk this path, and with so many qualities it is possible to succeed.

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