At the Google for Brazil event, which took place in São Paulo this Tuesday, the 27th, the Google revealed a new initiative in collaboration with the Ministry of Management and Innovation in Public Services (MGI) with the aim of making it easier to access information on benefits social.
The objective is to provide users who seek benefits such as Bolsa Família and unemployment insurance with a panel at the top of the search results with links to official federal government content.
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Google reported that the measures will be implemented gradually, being made available to users within the next few weeks.
Google will facilitate browser search for beneficiaries
With this initiative, Google seeks to provide users with easier and faster access to information reliable information about the social benefits, avoiding the dissemination of unofficial content or outdated.
Over the past five years, Google Trends data has shown a significant increase in searches related to the GOV.BR platform in Brazil, with a 90% growth.
In addition, in searches for Auxílio Brasil, including the new Bolsa Família, searches had a significant increase of more than 250% in the same period reported by Google search.
Among the most frequently asked questions on the subject, the following stand out: who would like to know who is entitled to receive by the social program, who was approved by the Federal Government and the step by step for those who want to become register.
Google also pointed out that it is working to provide updated information about vaccination posts and Basic Health Units (UBS) through its search function and Google Maps.
When performing a search for terms such as “Health centers near me”, “Vaccine near me”, “Points of Vaccination” or “Where can I get vaccinated?”, the platform will display the closest posts based on the location of the user.
By clicking on one of the displayed units, the user will have access to important data, such as location, telephone number, website and opening hours of the unit.
This up-to-date information will allow people to easily find the nearest vaccination sites and get the details they need to plan their visit.
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