Do you consider yourself a gamer? Present since our childhood, electronic games, routinely called games, are gaining more and more space in the national market. More accessible nowadays, they can be practiced on cell phones, consoles and computers.
In order to be able to measure the impact of digital games, the 10th edition of the Pesquisa Game Brasil (PGB) revealed important data that demonstrate an evolution of this scenario in Brazil.
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The study was developed by the Sioux Group and Go Gamers, in partnership with Blend New Research and ESPM. Find out more details below!
Data on the growth of electronic games in Brazil
Beforehand, it is worth mentioning that the most recent edition interviewed 14,825 people (mainly young people and adolescents) in the country, in 26 states and in the Federal District. The interviews were carried out from January 27, 2023 to February 2, 2023.
Here are some data obtained through the survey:
Electronic games and eSports
- 70.1% of respondents say they play some type of electronic game;
- 82.1% of gamers say that games are one of their main forms of entertainment;
- 75.3% stated that electronic games are their main form of entertainment;
- The male audience represents more than half (53.8%) of game consumers in Brazil;
- eSports are known by 82.9% of Brazilian gamers, being practiced by 48.8% of them;
- 58.3% of respondents believe that the sector offers good opportunities.
Preferred platforms for playing and watching content about digital games
- The users' preferred gaming platform was the smartphone, with 51.7%. Next, consoles represent 20.5% and computers 12.8%;
- 56.7% of the interviewed smartphone gamers are women. 70.6% consider themselves casual gamers and 30.8% are between 25 and 34 years old;
- 70.7% of console users surveyed are men. 51.7% consider themselves Hardcore Gamers. 19.3% are between 30 and 34 years old;
- Similarly, 71.5% of computer users are men. 64.3% consider themselves Hardcore Gamers. 20.6% are between 20 and 24 years old;
- 38.8% of respondents say they play daily.
Relationship between brands and games
Finally, the brands are also engaged in the electronic games market. The perception of gamers about some brands is being influenced:
- 69.6% like it when brands appear within games, such as character skins;
- 68.7% of the gamer community believe that brands need to talk about games;
- 60.3% prefer to buy products from brands that work with games;
- 73.4% like brands that support teams, events and tournaments;
- 80.2% think it's important for brands to respect gamer culture.
