With the mission of rebuilding the image of the twitter and boost your earning potential, Linda Yaccarino was chosen to take over as CEO of the platform. Her challenge is to transform the iconic Passarinho Azul into a “superapp” called Plataforma X, aggregating dozens of features in a single place.
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Linda Yaccarino's trajectory
A liberal arts and telecommunications graduate of Pennsylvania State University in 1985, Linda Yaccarino is a renowned marketing professional, recognized with the prestigious Alumni Fellow Award in her area of expertise. acting.
Her career took off as Vice President and Director of Sales, Marketing and Acquisitions Operations at the Turner group, where she was an executive from 1992 to 2011. She was subsequently recruited by NBCUniversal to lead its global advertising and partnerships team, serving as President until May 12, 2023.
The Surprising Choice of Twitter's New CEO
Elon Musk's choice took many by surprise, as few knew about the relationship between him and Linda. However, she describes herself as “a highly sought after professional, collaborative and advisor, as well as a committed and unifying change agent within her industry”.
With nearly 40 years of experience in marketing, partnerships, and sales, Linda Yaccarino is a promising candidate to lead Twitter right now. Although she was predominantly active in the television industry, her transition into the world of social media shows its versatility and adaptability.
The results of a successful career
During her time at NBC, she achieved strategic partnerships with giants such as Apple, Google, Snapchat, BuzzFeed and even even Twitter itself, generating a staggering $100+ billion in ad sales for the conglomerate of media.
Ahead of a team of 2,000 members, he led efforts to monetize networks, digital platforms and company's streaming service, in addition to establishing partnerships for distribution, commerce and relationship with customers. Her work has been recognized for its positive economic impact across all sectors of NBCUniversal.
Now, as CEO of Twitter, Linda brings a wealth of experience and an innovative vision to propel the social media platform towards success, thus writing a new chapter in history from Twitter.