After two days of intense promotions with Prime Day, which took place on the 11th and 12th of July, amazon told more about how was the performance on the platform with the discounts. According to company information, the first day (11) was the best in sales in history.
This represents a global response as, worldwide, it sold over 375 million items in the two days. Discounts reached more than $2.5 billion in purchases during the period.
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In addition, in those two days Amazon shares rose about 2% on the New York Stock Exchange. The numbers of salesin Brazil had only a few statistics revealed.
What drove the success of Amazon Prime Day?
Several products, such as electronics, had a significant amount of sales, mainly with expressive discount prices. One of the case is thePlayStation 5, which had a R$ 800 discount here in Brazil.
In addition, we can list some products as the best sellers, the first two being produced especially by
amazon. This is the case with the Echo Pop and Echo Dot, smart home devices with voice command.Another, among electronics, that represented an increase in sales was the iPhone 14, 128GB, which had a considerable discount. These are some of the products that represented the greatest sales, but it is clear that in all sectors several offers were sold out!
Prime Day in Brazil
Although the global success was enormous, Brazil was not far behind. According to the company, sales of this edition were 50% higher than last year's edition. In addition, the volume of accesses in e-commerce also increased.
The peak in 2023 reached around 3 million views per minute. The results of this Prime Day were the highest since the arrival of the retailer in the country, in 2012.
