In June of this year, the Federal Government announced the exemption of fees for the promotion of brand new cars below R$ 120,000. However, one month after the start of the program, even with discounts of up to R$8,000, the change in preference among Brazilians was notable.
Thus, even with the tax incentives to get the new car sector moving again, the return was not as great as expected.
see more
Research reveals that teenage brains are 'wired' to…
PicPay will now charge a fee for inactivity; see how it will work
What the data show is that, despite what the Government thought, Brazilians currently do not like the popular entry models so much.
The biggest search is for more complete cars, like SUVsand pickup trucks. This is because these vehicles that were on sale were the best sellers during the period in which the program was exclusive to Individuals.
See the most sought after models under the government incentive program
Contrary to expectations, cars like Renault Kwid and Fiat Mobi, the cheapest after tax incentives, were not among the top 20 sellers – even after the implementation of the Measure Temporary.
Instead of the two models, the most sought after were options like Fiat Strada, Volkswagen T-Cross, Chevrolet Tracker and Honda HR-V, which were in 4 of the top 5 best sellers. The information was shared by the National Federation of Motor Vehicle Distribution (Fenabrave).
The fifth best performing car is the volkswagenPolo, which is an entry-level car, but had a greater impact after the Federal Government's tax breaks.
In the top 10, there are also two other vehicles with good performance, which were the Chevrolet Onix and the Hyundai HB20. However, both had a price of 11,000 reais more expensive than the cheapest models.
The automaker that sold the most vehicles was Fiat, with more than 30,000 units sold. Right behind comes Volkswagen, with 18,000 vehicles.
When does the discount given by the government end?
For the sale of light vehicles, around R$ 800 million were allocated – and, of this amount, around R$ 560 million have already been consumed by manufacturers. The provisional measure ends as soon as the value ends or after four months of its beginning.
