A study entitled “Unraveling the Happiness Code of Generation Z”, conducted by the RPG Group in partnership with Yuvaa, brought to light valuable information about the preferences and priorities of workers belonging to the Generation Z.
The survey identified the nine principles that guide the choices of this generation when choosing a company to work for. Are they:
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one purpose
For these individuals, connecting work to passionand the positive impact on society has become fundamental. Increasingly, people are looking for companies that have a greater purpose, capable of generating significant changes and leaving a lasting legacy.
fight recognition
Recognizing the difficulties, values and aspirations of employees is crucial to establishing an empathetic and welcoming work environment.
Support for your visions
This generation yearns for support in their perspectives and seeks organizations that value living in the present while ensuring a prosperous and sustainable future.
Cultivation of happiness
A happinessit is seen by these young people as a skill that can be learned and improved. Thus, companies should prioritize the creation of a positive and motivating space.
Inclusive and safe environments
Authenticity and inclusion are core values for Gen Z, who value mental health over higher wages.
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Little or no bureaucracy
Young Gen Zers, known for their non-conformist nature and unique worldview, are increasingly looking for workplaces that value collaboration, adaptability and transparency. Companies that adopt such characteristics become attractive for this new generationof professionals.
Prioritization of well-being
The generation still values the balance between professional and personal life. For this reason, it looks for companies that respect its limits and combat toxicity in the work environment.
Incentive to expression
Freedom of expression is highly desired by Generation Z, who appreciate companies that understand and respect their communication style.
escape from labels
Rejecting being defined solely by age or demographic labels, this generation values diversity and individuality.
