Chavão is a masculine noun in the Portuguese language and means an idea, phrase or thought that is already worn out, which was used a lot and which is considered "commonplace", cliché.
A buzzword is also related to the augmentation of the word "key" or a metal mold used to build decorative objects and/or shapes in cakes and pies.
In the linguistic sense of the word, the cliché has a vulgar characteristic, its use in technical, scientific or journalistic texts being despised, whenever possible.
Another use for the term is related to what is required for learning or knowing something. Example: an art student, before deepening his knowledge in works less known to the public, should study the "buzz authors", that is, those who are considered the basis for any other landing.
"Showy"
The popular expression "mó chavão" is the abbreviated form of "greatest chavão", which means something or someone that is very repetitive or cliché.
This expression can also mean that someone is quite experienced in something, having already done or experienced something for several things.
Example: "My neighbor is a buzzword with old cars".
In funk, "mó chavão" or "mó chavona" is the expression used to describe a pleasant situation or stylish person. Ex: "Look at his clothes. He's a buzzword".
Examples of buzzword
- "Open with a golden key"
- "A light at the end of the tunnel"
- "Collision course"
- "Pleasing Greeks and Trojans"
- "From Oiapoque to Chuí"
- "Warm applause"
- "First of all"
- "Surprise box"
- "Inserted in context"
- "Crown Jewel"
- "The four corners of the world"
- "Overwhelming victory"
See also:
- Cliche