social rise it is when an individual rises in class in society, starts to have a greater purchasing power. An example of social ascension can be when an individual wins the lottery, or when he gets a good job, and then can acquire more valuable goods.
Society is divided by social classes, such as A, B, C and D, generally with big differences between the richest and the poorest. Social ascension can occur between any class, those with less purchasing power will have the chance to move up of class in society, but the richest can also ascend, changing from rich, to millionaires, by example.
Social ascension has become a very common phenomenon. With globalization, goods have become easier for everyone to access, the moment people start to acquire goods, they start to reach a higher status in society. Many members of classes D, have socially ascended to class C, or middle class, thus becoming a large part of Brazilian society.
