Kawaii is an adjective from the Japanese language, which means Beautiful, graceful, adorable, cute, etc. is a word used for give a compliment.
Kawaii is an expression often used in Japan by young people, fans of pop culture, where quality and aesthetics are highly valued. It is used to qualify characters from anime and manga.
In the West, the term is also used by the "otakus" – "fans of anime and manga" (Japanese comics), who use the word to refer to clothes, animals, stuffed animals and people who are considered beautiful.
The word kawaii it is also used to refer to childish, innocent, or shy people. Its use is also associated with the way of dressing of Japanese youth, characterized by princesses, with clothes and makeup in a romantic style.
The term kawaii appeared in the Japanese language around 1970, to designate a writing style used by high school teenagers, who wrote similarly to children. Alongside the words, they drew round figures with happy faces, like emoji-emoticons. During the 1980s, almost 50% of young women between 12 and 18 years old used this handwriting.