ethos is a word of Greek origin, meaning "moral character". It is used to describe the set of habits or beliefs that define a community or nation.
Within the scope of sociology and anthropology, O ethos they are the mores and the behavioral traits that distinguish a people. For example, ethos of the Indians.
It can also be used to refer to the influence of music on listeners' emotions, behavior and even conduct. O ethos it also expresses the set of values characteristic of a cultural movement or a work of art.
ethos it can also designate the moral, social and affective characteristics that define the behavior of a particular person or culture. O ethos it refers to the motivating spirit of ideas and customs.
In rhetoric, the ethos it is one of the modes of persuasion or components of an argument, characterized by Aristotle. O ethos it is the moral component, the character or authority of the speaker to influence the audience. The other components are the logos (use of reasoning, reason) and the pathos (use of emotion).