Slogan is short, easy-to-remember word or phrase, often used in Commercial advertising, political, religious, etc.
It is a term from English, whose etymological origin is from the Gaelic "sluagh-ghairm” (pronounced slo-gorm) on what sluagh means "army" and ghairm corresponds to crying or screaming. “Sluagh-ghairm” would then be the “war cry” that identified a certain group. It was also often a call-out used by the Scots, which was used to rally combatants.
In a figurative sense, the use of slogan for advertising purposes it also corresponds to a war between companies when they dispute the consumer's preference for their products or services.
O slogan it is widely used in television commercials and other media. To create a slogan, creatives usually resort to short and simple sentences, in which the essential characteristics of the company or product are present, in order to remain in the consumer's memory. Creativity is essential in creating slogans. O slogan it is a key phrase or expression that synthesizes the positioning of the brand or company. It is the verbal logo, which must be included in all communication actions, and is often presented together with the logo, which is the visual identity of the company or organization.
However, a slogan it is not used exclusively to promote a service or product. often the slogans they are also used in political campaigns, being a way of announcing an espoused political motto or principles.
famous slogans
Some slogans who became famous in Brazil are:
"1001 utilities" - Bombril brand
"The beer that goes down round" – Skol beer
"Healthy smile. Colgate Smile" – Colgate Toothpaste
"Took Doril, the pain is gone" – Doril Medicine
"There's no comparison" - Brastemp Brand
Coca-Cola, one of the strongest and most profitable brands in the world, has already presented dozens of slogans through the ages. Some of the most famous were "Coca-Cola is this", "This is Real" and "The Coca-Cola side of life".