Mailingis an English vocabulary word that means a action of sending a correspondence by mail. In mail which means mail, correspondence.
Mailing is the abbreviation of the expression "mailing list” which means "mailing list".
Mailing is an expression frequently used in Brazil, in the area of advertising and marketing. It is a database that gathers names, addresses and additional data from consumers and prospects (person who is not a consumer of a particular product or service who has the potential to become a consumer).
O mailing is a tool used to carry out direct marketing, to establish and maintain a direct and continuous relationship between companies and their consumers, in order to open doors for the sale of any product or service, through direct response advertising, such as direct mail, mail electronic and telemarketing.
O telemarketing is an increasingly used channel in the area of marketing, which consists of direct contact with consumers and prospects through the phone, according to the data contained in the mailing.