6 entrepreneur profiles

Nova Educa is an educational consultancy that will bring tips so that young people can, from an early age, learn to innovate and become an entrepreneur, discovering countless possibilities for building a future promising.

In times of crisis or in a country that needs be creative to generate new business, or with an innovative people who fight every day to win the battle of life, it is important to evaluate the existing profiles and learn from them. In the book Entrepreneurship for Visionaries, author José Dornelas identifies two groups of entrepreneurs:

  • out of necessity, they only undertake to survive;

  • by opportunity, which identify a niche with potential for growth.

However, this content is not just to identify with your model of a person, but a analysis that can bring you a look inside yourself, seeking to evolve for a better profile. Check out what we've summarized for you.

Read too: 5 tips for entrepreneurs to sell their products

6 entrepreneur profiles

1. the informal

This guy makes money because he needs to survive. “The informal is very linked to needs. The person does not have a long-term vision, they want to meet the needs of now”.

The entrepreneur of this profile work to secure enough to live, has a relatively low risk and don't have many plans for the future.

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2. the individual

This is the informal entrepreneur who formalized fur MEI and begins to actually structure a company. As much as it's formalized, he's not thinking about growing much. This profile is still very much linked to the need for survival and usually work alone or with one more employee only..

3. The franchisee and the franchisor

Many disregard the franchisee as an entrepreneur, but the initiative to run the business, even if it is a franchise, must be taken into account. They usually look for a Average monthly income and return on investment. On the other side is the franchisor, responsible for building a network through of your brand.

4. the social

the will to do something good for the world combined with earning money moves this entrepreneur. This type has grown a lot, especially among young people who, while still in college, have opened their own business to solve problems that the public area cannot. In this category, teamwork is paramount, and the goal is to change the world and inspire others to do the same.

See too: 5 tips on social media for entrepreneurs

5. the one of knowledge

This entrepreneur uses a deep knowledge in a certain area to be able to earn money. It's like an athlete who prepares and wins important medals. He seeks professional fulfillment and recognition with it.

6. Own business

This is the most common and usually open his own business because of his lifestyle or because he thinks big. "This is the closest thing to the visionary." Within this profile, we find subtypes: the born entrepreneur, the serial and the normal:

  • the born entrepreneur is usually seen as a genius, with an exemplary business trajectory, like Bill Gates;

  • the serial is the one that creates businesses in sequence, he doesn't fall in love with the company itself, but with the act of being an entrepreneur.

  • the normal is the entrepreneur who plans to minimize risks and follows the established plan.

By New Educa

Nova Educa is an educational consultancy focused on developing projects in schools involving Apple Technology, with the implementation of iPads and teacher training. In addition, it also carries out the podcast Nova Educa Debate, with interviews about the educational market and BNCC about entrepreneurship and innovation content. We will have several consultants collaborating with this column, which will be led by the innovation director, Carlos Coelho, Education enthusiast with experience in a multinational, at Singularity University (California), as a teacher and manager school; and we will have Priscila Coelho, operations director, specialist in educational technology training, creativity and innovation.

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