Urban originates in Latin “urbanus" which means "belonging to the city”. urban is everything related to city life and with the individuals who inhabit it, as opposed to rural, which is related to the countryside and the interior.
The urban environment has specific characteristics that contrast with the rural environment, such as: population density, modern infrastructure (public roads, transport, schools, hospitals etc.), residential, commercial and industrial areas, leisure and entertainment options, cultural offerings, particular habits of life and the bustle of the cities.
The urban way of life is also marked by excitement, stress, feeding based on fast food and some sociocultural problems such as crime, racial conflicts, poverty, unemployment, among others.
An urban individual has a city-style lifestyle. In a figurative sense, he is characterized as courteous, affable, well-educated and civilized.
The urban style of being and living is represented by city people, active, modern, with good level of education, who are aware of the latest in technology and fashion, and generally consume brands of Lux.
